A bit more about me...

I’m an award-winning Product Designer turned UXer based in Dublin, Ireland. I love bringing user centric practices to businesses while creating unique digital experiences. I currently work in Smartbox as an app, e-commerce and internal applications designer. My superpower is that I can color code and sort any data/problem to into digestible insights.
A picture of myself, a tan woman with black hair smiling. I'm wearing a black long-sleeve shirt with a yellow skirt in a blue background.

My design process

Working in a fast-paced environment means I get to own multiple part of the project including:
  • Stating the problem, aim and requirement whether it’s a feature improvement, new feature or a new workflow process.
  • Creating frameworks to visualise information and communicate outcomes with stakeholders
  • Planning and prioritising features/designs
  • Following the end-to-end user experience from creating the information architecture to designing low to high fidelity wireframes and prototypes informed by best practice research, business processes and user needs
  • Presenting to clients and other key stakeholders
  • Collaborating with different business units
Design double diamond highlighting the parts of the process that I follow.

Work experience

UX Designer at Smartbox
January 2022 - PRESENT
Smartbox is an e-commerce/booking site and app for gifting experiences. Someone can buy their loved one a physical or digital voucher as a present. Then the receiver of that gift can redeem it against various types of experiences (ie. restaurants, parachuting, hotel stays, etc.) by booking online.

At Smartbox, I have lead projects from concept to implementation for the e-commerce and booking parts of the business in responsive web and apps (iOS and Android). All projects have been driven by extensive research including industry best practices, benchmarking, Smartbox data insights and user interviews and testing. They have also gone through rounds of stakeholder feedback and buy in through presentations and KPI's. In addition, I implemented the design system and collaborated with other designers and tech teams to roll it out on web and app.
UX Designer at lucky beard
November 2019 - Present
Lucky Beard is a boutique consultancy with diverse clients including financial SaaS products, responsive e-commerce websites and customer-facing dashboards. My experience includes:
  • UX research for competitor and industry best practices and trends
  • Running in-person and online workshops with internal client teams and customers
  • Creating frameworks to showcase user experiences, pain points, how to implement new technologies, testing plans, etc.
  • Low to high fidelity wireframes in Figma for responsive browser experiences (mobile and desktop) and app
  • Presenting work to high level client stakeholders and broader team
  • Collaboration with project managers, developers and UI designers
UX Design Intern at evocco
July 2019 - Sept 2019
  • Organised design workshops with the CTO to streamline their user experience for their website and web app.
  • I created low and high fidelity wireframes in Adobe XD to redesign their app.
For more on my work or extracurricular experience please go to LinkedIn

Academic experience

MSc in Entrepreneurship
Trinity College Dublin
2018 - 2019
During my masters I learnt how to build the best user experience while bringing value to the business. I competed in international incubator programs where I would pitch a business idea to key stakeholders. Our team of two got to the final stage of two programs:
  • Launchbox 2019 (Ireland)
  • McKinsey Venture Academy 2019 (Ireland  & UK)
BA (Hons) Product Design
Ravenbourne Univerisity, London
2015 - 2018
My bachelors was focused in user centric industrial design where I developed good presentation, communication and time management skills. In addition, I honed my research skills as I had to design for different industries.In addition, I was the elected class representative for the three years in the bachelor and I was the class treasurer in charge of fundraising for our final degree show.

My projects in Ravensbourne have received different awards:
  • Winner LEGO Award for Playful Creativity at New Designers (The Eeples, 2018)
  • Winner of Material Innovator Award at Ravensbourne University (The Eeples, 2018)
  • Shortlisted M&S Packaging Competition (The Tulip, 2018)
  • Winner Reed Innovation Award (Brummel, 2016)

Languages

I speak fluent English, Spanish and French.