November 2023 - PRESENT
As the first senior and only product designer at Dunnes Stores, I created Dunnes' digital brand guidelines and a design system while setting best practice and ways of working. All while leading a replatforming of the fashion and home website and designing new app features. Throughout the year I grew the team by hiring two senior designers and a junior designer. Some of the projects I worked on include:
- Textiles website re-platforming - I put on two hats of lead product designer and product owner. The replatforming consisted of setting timelines, goals and user stories that a contractor and myself would deliver in final designs. While working with three different vendors and the internal teams, we collaborated to deliver a refreshed website while working within the constraints of a 6 month deadline.
- New digital loyalty for Cafe Sol - Now Dunnes Stores customers can collect their coffee stamps digitally
- New gift card purchasing flow - A new native app and responsive web flow to purchase one or multiple gift cards and have them available on the app
- UI alignment - I worked on the design system to align multiple platforms
January 2022 - October 2023
Smartbox is an e-commerce/booking site and app for gifting experiences. Someone can buy their loved one a physical or digital voucher as a present. Then the receiver of that gift can redeem it against various types of experiences (ie. restaurants, parachuting, hotel stays, etc.) by booking online.
At Smartbox, I led projects from concept to implementation for the e-commerce and booking parts of the business in responsive web and app (iOS and Android). All projects were been driven by extensive research including industry best practices, benchmarking, Smartbox data insights and user interviews and testing. They also went through rounds of stakeholder feedback and buy in through presentations and KPI's. In addition, I implemented the design system and collaborated with other designers and tech teams to roll it out on web and app.
November 2019 - December 2021
Lucky Beard is a boutique consultancy with diverse clients including financial SaaS products, responsive e-commerce websites and customer-facing dashboards. My experience includes:
- UX research for competitor and industry best practices and trends
- Running in-person and online workshops with internal client teams and customers
- Creating frameworks to showcase user experiences, pain points, how to implement new technologies, testing plans, etc.
- Low to high fidelity wireframes in Figma for responsive browser experiences (mobile and desktop) and app
- Presenting work to high level client stakeholders and broader team
- Collaboration with project managers, developers and UI designers
July 2019 - Sept 2019
- Organised design workshops with the CTO to streamline their user experience for their website and web app.
- I created low and high fidelity wireframes in Adobe XD to redesign their app.
For more on my work or extracurricular experience please go to LinkedIn